Your internet marketing strategy has worked. Visitors arrive at your website frequently now, and with each new arrival, a precious few seconds will determine if they stay or “bounce.” With gnat-like attention spans, visitors surf the web looking for their every whim. It’s not that society has dumbed-down that much, it’s just that there’s so many places to go, so much to see.
A convergence of copy – those words on the webpage – and style determine whether you have won the trust and interest of your new visitor. Brevity rules on the internet. Giving your visitor a clear vision of why they came in the first place, as well as as sense that yours is the last place they need to look is how to convert.
Page Whisperer Advice
Just like a great pop song, it takes great lyrics and a fun “hook” to soar up the record charts. And just as pop songs are short and sweet, it’s the same with your web copy. Dare your visitor to explore your site by getting them to start tapping that mouse finger while they tap their feet to their favorite pop song.